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Inaugural
WASHINGTON INTERNATIONAL ARTS FESTIVAL
May 1-2, 2010

Paragon Art Festivals, the leading organizer of
outdoor fine art festivals in the Northeast United States,
has reached a multi-year agreement with
National Harbor, the Washington DC acclaimed
residential, retail and convention development, to
produce the annual Washington International Arts
Festival, beginning in May 2010.
Expected to draw upward of 100,000 visitors over
two days, the event hosts 175 artists from around
the world, exhibiting more than 15,000 works of fine
art in an unparalleled venue of upscale residences,
retail shops, restaurants and attractions, such as the
National Children’s Museum.


Title Sponsor $25,000 - This Sponsorship is Taken
• Guaranteed category exclusivity.
• Title Sponsor’s name and logo will be prominently featured in the
title of the event and in all promotional materials (see Projected
Schedule of Media and Promotion).
• Recognition in relevant press releases.
• A link to the URL of the Title Sponsor’s choice will
be placed on the show website.
• Banner signage placed prominently at venue.
• Opportunity for company display for sampling or to distribute
materials to patrons.

Gold Sponsor:  $8,000.00
• Guaranteed category exclusivity.
• Sponsor’s logo will be incorporated into all advertising for the
show [radio/print/TV].
• Banner signage placed prominently at venue.
• A link to the URL of the sponsor’s choice will be placed on the show website.
• Opportunity for company display for sampling or to distribute materials to patrons.

Silver Sponsor $5,000.00
• Guaranteed category exclusivity
• Sponsor’s logo will be incorporated into all printed advertising for the show.
• Banner signage placed prominently at venue.
• A link to the URL of the sponsor’s choice will be placed on the show website.
• Opportunity for company display for sampling or to distribute materials to patrons.


Bronze Sponsor: $2,000.00
• Banner signage placed prominently at venue.
• A link to the URL of the sponsor’s choice will be placed on the show website.
• Opportunity for company display for sampling or to distribute materials to patrons.

 

 

 

Demographics
The demographics of attendees to Paragon events are unparalleled,
and the Washington International Arts Festival offers:
• 30-60 age range with concentration in 45-60 high-earner age group.
• Married, with children.
• Upper management profiles (e.g., CEO’s/Presidents, visible leaders
in business).
• Advanced educational levels, most with post-graduate experience.
• Owners of multiple residences.
• Two or more cars, typically luxury level.
• Frequent travelers, often internationally.


Washington International Arts Festival media campaign
The proposed campaign will include:
• The Washington Post, Fairfax Connection (seven regional newspaper markets), Fairfax Times
• Comcast (CNN, Headline News, Fox, Fox News, History, Food, Bravo, TNT, Weather and Weather Crawl)
• WASH Radio, WBIG Radio, WJZW Radio
• DC Metro Transit Station Billboards
• 500 window posters
• 10,000 promotional rack cards
• DC area guidebook, tourist leaflet and event calendar inclusion.
• On-site hotel (2,000+rooms) guest notifications
• High-traffic website links.